Broadcast Media: Television, Radio, and Podcast
No medium connects with audiences the way broadcast does—instantly, intimately, and impactfully.
Television, radio, and podcasts have long shaped public discourse, offering immediacy, emotion, and reach that print and digital alone can't match. In a fragmented media age, broadcast remains a powerful channel—ready to captivate audiences whether they're driving, working, or scrolling. Overlooking it means missing a key dimension of influence. To stay informed, you need to monitor what’s airing, who’s listening or watching, and how these stories spark conversations across platforms. Acculligence helps you do just that.
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“A majority (63 %) of U.S. adults get news from television at least sometimes.” — according to Pew Research Center’s News Platform Fact Sheet, 2024.
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“Television is the most trusted source of news for young Arabs – named by 89%.” — according to a 2023 Reuters-based survey reported via Reuters and TradingView.
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“During the fourth quarter of 2024, listeners spent 67 % of their daily time with ad-supported audio with radio.” — according to Nielsen’s Q4 2024 audio listening trends report.
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“Listeners like to listen to long-form conversation. A YouGov study from last year showed that the MENA markets have the highest portion of heavy podcast listeners, with Saudi Arabia leading the pack at 67 percent of adults listening to at least one hour or more of podcasts per week.” — according to Spotify’s Rhea Chedid, May 2024.
Work Samples
Here’s how we’ve supported governments and brands by monitoring and analyzing television broadcasts, radio output, and podcast content to keep them a step ahead in dialogue:
