Find the voices that move markets and minds.
Why This Service Matters
In the Arab world, influencers and thought leaders shape conversations, sway opinions, and amplify messages faster than traditional media. Identifying the right voices allows governments, corporates, and NGOs to engage strategically, extend their reach, and build credibility with the audiences that matter most. With accurate mapping of influence, organizations can prioritize partnerships, track emerging authorities, and measure the impact of key figures on public perception.
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“72 % of Arabs trust recommendations from online influencers more than traditional advertising.”
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“68 % of executives in MENA consider thought leaders and industry experts as key sources for decision-making.”
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“65 % of consumers in Saudi Arabia and UAE are influenced in their purchasing decisions by social media personalities and recognized public figures.”
Here’s how we’ve supported governments, corporates, and NGOs by identifying and tracking influencers and thought leaders across the Arab world—from sector specialists and policy advocates to media personalities—helping them engage the right voices, amplify campaigns, and strengthen public impact.
