Partner
Know-How
Pages
49
Overview:
The nonprofit sector plays a pivotal role in Saudi Arabia’s development journey, both as a social force and an economic driver. It is a cornerstone of Vision 2030, with financial strength that includes assets exceeding a quarter of a trillion riyals and annual revenues surpassing 8 billion riyals since the start of this decade—a trend that continues to rise.
Recognizing the government’s commitment to empowering this sector, and its belief in the sector’s vital impact on social, developmental, and economic levels, this report zeroes in on one of the most critical factors for nonprofit success: understanding donor behavior.
At the heart of the report lies a key insight: individuals and sole proprietorships are the primary financial lifelines of the nonprofit sector. With that in mind, analyzing donor behavior becomes the very first step in designing effective fundraising strategies, since donors themselves are the ultimate target.
The report highlights the importance of identifying donor profiles, exploring their psychological, religious, and social motivations, and mapping out the factors that influence charitable behavior. These insights can help nonprofits design innovative giving opportunities that align with donor preferences and meet their expectations.
To further enhance the donor journey—encouraging repeat giving and turning donors into ambassadors for philanthropy—the sector must also examine the stages of the giving experience, from the initial thought of donating, to selecting a cause, choosing an organization, deciding on a payment method, receiving a receipt, and finally, seeing the impact of their contribution.
The Four Key Stages of the Donor Journey:
- Awareness of Need – Why do Saudis give?
- Exploration and Comparison of Options
- The Act of Giving
- Evaluating the Giving Decision
