Monitoring & Analysis Report on Media Coverage of Diriyah E-Prix 2021

This report presents a comprehensive analysis of media coverage—local, regional, and international—of the seventh season of the ABB FIA Formula E World Championship 2021, hosted by Saudi Arabia for the third consecutive year.

The event spanned two consecutive race days and was held under the implementation of the highest global health and safety standards, ensuring a secure environment for participants and free from any adverse implications of COVID-19.

Key Focus Areas:

Scope and volume of media coverage (local, Arab, and international outlets)

Key narratives and themes highlighted by media outlets

Audience sentiment and perceptions across different regions

Comparative insights on Saudi Arabia’s positioning in global sports coverage

Examples from Arabic and English media reporting

Conclusion: The findings underscore the significant global media resonance of the Diriyah Formula E, highlighting Saudi Arabia’s ability to successfully host world-class sporting events while ensuring compliance with international health and safety protocols.