Partner
Touch / Ministry of Tourism
Pages
100
Coverage Period
February 2022
Overview:
This report monitors and analyzes the most prominent coverage by local, regional, and international media outlets about H.E. Ahmed Al-Khateeb, Minister of Tourism, during February 2022.
It highlights the key sources—local, regional, and global—that focused on the Minister’s activities and news throughout the month.
The report provides a geographical comparison of coverage, illustrating the level of media attention at the local, regional, and international levels.
It also delivers a sentiment analysis (positive, negative, and neutral/news-driven), shedding light on the overall media image portrayed of the Minister.
Furthermore, the report presents a summary of key opinions reflected in the coverage, categorized by topic.
In addition, it offers observations and recommendations to address areas of improvement and to optimize future communication strategies during upcoming appearances and visits.
The annex includes a comprehensive compilation of coverage (local, regional, and international), organized by theme, with direct links to each original source for full reference in its original language. The report concludes with a selection of notable media quotations, showcasing in detail the impressions and narratives reflected across different outlets during the month.
