Portfolio categories: Campaign analytics

Overview: This report tracks the media echo of the LEAP technology conference, highlighting coverage in local, regional, and international outlets. It examines both traditional and digital channels, assessing tone, reach, and the narratives that shaped perceptions of one of the...

Overview: This report maps the media footprint of the region’s largest tech launch, analyzing coverage across international print and broadcast media alongside Arabic and foreign television, as well as foreign Twitter conversations. It captures how the story gained traction, the...

Overview: This report provides monitoring and analysis of traditional media coverage—local, regional, and international—in both Arabic and English, regarding the Council of Ministers’ approval to establish the Digital Content Council. The coverage highlights the joint efforts between the Ministry of...