Pages
38
Partners
Nabd Media, Saudi Human Rights Commission
Study Period
January 1, 2024 – January 25, 2025
Overview:
This report provides a comprehensive analysis of Dr. Hala Al-Tuwaijri’s media reputation and visibility across international English-language outlets and social media platforms over the past year, from January 1, 2024 to January 25, 2025.
Report Structure
Section I: Social Media Performance & Engagement
Executive Summary
Posting frequency
Types of published media
Tweet content analysis
Engagement metrics
Interaction trends
Most engaging tweet
Most commented tweet
News coverage linked to posts
Sentiment analysis
Notable opinions and inquiries
Positive comments
Negative comments
Section II: Media Coverage Analysis
Executive Summary
Key press sources
Geographic spread of coverage
Content themes
Positive coverage
Negative coverage
Neutral coverage
Section III: Opportunities & Challenges
Executive Summary
Opportunities:
Women’s empowerment agenda
Correcting misconceptions
Challenges:
Sensitive human rights issues
External opposition campaigns
Perceptions of Saudi women
Limited audience engagement
Section IV: Key Insights & Recommendations
Observations
Strategic recommendations
Proposed reports & initiatives:
Weekly performance and engagement report for X
Launching/activating accounts on additional platforms
Comparative benchmarking with global human rights leaders
Ongoing study: The Saudi Human Rights Commission in International Media
Translation of news and statements into multiple languages
Launch of a Human Rights Newsletter
