Social Media
Few channels influence public perception as swiftly and personally as social media.
From hashtags to live streams, these platforms shape opinions, movements, and conversations in real time. In today’s media ecosystem, social media isn’t just an add-on—it’s a central stage for public discourse. Ignoring it means missing where narratives unfold and evolve. To stay engaged, you need to monitor how stories spread, who’s shaping the narrative, and what sentiment is emerging. Acculligence helps governments and brands do exactly that.
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“There are 35.33 million social media user identities in Saudi Arabia, covering 94.30 % of the population.” — according to Global Media Insight’s 2024 data.
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“Instagram [usage] with 72.70% [of Saudi Arabia’s internet users].” — as reported in the 2024 Saudi Arabia Social Media Statistics by Global Media Insight.
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“68 % of MENA consumers now use social media as their main news source.” — according to the 2024 Strategy& Middle East / Google News study reported by Consultancy-me.com.
Work Samples
Here’s how we’ve supported governments and brands by monitoring and analyzing social media sources—platforms, influencers, trends, and sentiment—to help them lead the conversation:
Acculligence helps governments and brands turn those trends into strategic insight.
